A good household branding strategy puts your brand in view in many ways. One of the best ways is to provide useful items that will be carried to public places and used in a visible way. This in itself makes promotional tote bags an excellent choice. With today's emphasis on green products and reusability, these bags are even better for branding than they used to be. A customer who carries one is no longer seen simply as a person who picked up a product giveaway. Carrying these reusable bags makes a person seem hip and environmentally conscious. This will create even more good feelings for your brand.

One of the reasons that personalized tote bags have become seen as a good thing to use, rather than as just a convenience, is because of the shocking facts about the disposable plastic alternatives. For example:

  • Americans use, and throw away, about 100 billion plastic bags every year.
  • Only 5% of disposable plastic bags end up being recycled.
  • The oil used to make just 14 plastic bags could make enough fuel to drive a car for one mile.
  • Every year, America makes enough plastic film to wrap the entire state of Texas.
  • $4 billion worth of plastic container material – wraps and bags – are used every year.

 

It is because of facts like these that we at CarryGreen believe that personalized bags are a truly great aspect of any company's household branding strategy. They get the company's name into places where plenty of people will see it, such as grocery stores and shopping malls. Promotional bags also last for years, so their branding power is much more impactful than that of disposable items. Even better, reusable totes provide companies and their customers with an easy way to directly combat the problem of plastic environmental pollution.