At first blush, the trend of reusable shopping bags would seem at odds with the explosive increase of high-end handbags. But it turns out that some consumers are eager to walk around with a thousand dollar worth branded purse on one arm and the shopping bag it came in on the other.
Until recently, top-of-the-line, high priced imported handbags were symbol of status. But today, designer goods have flooded the market, are no longer as exclusive as they once were. Every woman needs a designer bag or a leather handbag, but they also need a practical bag, such as a tote bag or shopping bag for holding a lot of stuff that their leather bag cannot handle.
The simple jute bag has become a representation of fashionable and ethical intent. The aim of the design is simple – to encourage people not to use plastic carrier bags. The popularity of this bag should be proof that consumers are willing and excited to have some reusable alternatives that are not made of plastic.